Google Flights New Price Guarantee Feature Revolutionize Flight Bookings

Google Flights' simplicity and speed has been its main selling point – there's no quicker way on the internet that I know of to get a good sense of what's available.  if Google tells you a flight won't decrease in price and you book it, and your flights fall within those dates, a "price guarantee badge" should appear. After booking Google will continue to monitor the price and if the fare does drop they'll send you a refund for the difference, in cash. For some time now, Google Flights has been my go-to first stop for flight bookings and price research. I know that's true for many others who spend an excessive amount of time looking up flight itineraries, comparing options and so on. It remains to be seen whether this is a one-off for Google or if it will end up becoming a standard feature, but I could easily imagine seeing more of this. It's a testament to Google's algorithms that they're willing to put real money behind this, and it will be interesting to see whether it works for them. Whether an even more ubiquitous Google is a good or bad thing overall is a matter for another discussion, but one thing is clear: people booking flights online have never had it so good.  Clearly they're thinking that a feature like this could be a significant draw to people who aren't used to being offered many perks when it comes to flight booking sites Considering it's also the most user-friendly and intuitive site to use for flight comparisons, we will likely see Google gain much more market share in the travel sphere in the months to come. Price guarantee is part of Book on Google within Google Flights.

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